In anticipation of Halloween, Keesup is watching 20 notable horror movies in two weeks. This survey of the genre will include several themed double features and some entries that may not be conventionally understood as “horror” but are nonetheless relevant. Tonight’s entry: Matt Reeves’ Cloverfield (2008)
It’s the epitome of the “teaser” – an alluring clip that begs two questions: “What is going on here?” (no idea) and “When does this movie come out?” (1.18.08, apparently). Months of esoteric internet promotion continued to pick up heat for the project by 21st century media master J.J. Abrams. A letdown was almost inevitable from the intense hype – it could even share the fate of the similarly marketed Snakes on a Plane, which was immediately forgotten upon its theatrical release. But unlike SoaP, Abrams and director Matt Reeves were actually trying to make a good movie.